Cloud Wars: SDS Enters the GPU Gold Rush

## GPUaaS Market: Investment and Cost-Efficiency Innovation Led by Korean Companies such as Samsung SDS

What is GPUaaS?

GPUaaS (GPU-as-a-Service), which has recently gained attention with the advancement of AI technology, is a service that allows companies to rent high-performance graphics processing units (GPUs) without purchasing them outright. This service significantly reduces the burden of initial investment and operating costs by using the computing resources needed for AI model learning and inference only when needed. According to market research firm Fortune Business Insights, the global GPUaaS market is expected to grow from approximately $3.2 billion in 2023 to $49.8 billion in 2032, making it a field that can achieve both high growth and economic efficiency.

Samsung SDS: GPUaaS Promotion Strategies and Practical Application

Samsung SDS has recently entered the GPUaaS market competition in earnest by sending out promotional emails to its customers offering "NVIDIA H100 Special Discounts." The emails emphasized the economic benefits of the subscription service, including special discounts for the first six months of use, optimal product configurations, and quote proposals. This strategy is proving very attractive in terms of cost efficiency for companies looking to solve their GPU needs with rentals as needed, rather than purchasing expensive GPUs directly.

Current GPUaaS Competition Among Major Korean Companies

In Korea, in addition to Samsung SDS, several companies including NHN Cloud, KT Cloud, Kakao Cloud, Naver Cloud, and SK Telecom are actively investing in the GPUaaS business.
• NHN Cloud is aiming to expand its market based on the Gwangju AI Data Center, providing the highest-spec GPU infrastructure and keeping pace with the government's trend of expanding AI investment.
• KT Cloud is flexibly responding to diverse customer needs by expanding its AI infrastructure to include NVIDIA H200 and neural network processing unit (NPU)-based AI infrastructure.
• Kakao Cloud and Kakao Enterprise are focusing on building high-performance cloud infrastructure by maximizing data transfer speed and computational processing performance by leveraging NVIDIA's various GPU instances and their own network technology.
• Naver Cloud is exploring ways to efficiently utilize idle GPUs in collaboration with data management companies, creating a new market paradigm. SK Telecom is aiming to secure more than 1,000 GPUs within three years through cooperation with its subsidiaries.

Each company is increasing its market competitiveness by focusing on investment, cost reduction, and building innovative economic models, which is also positively impacting the rapid economic growth of the AI infrastructure sector.

Market Growth Prospects and Economic Ripple Effects

GPUaaS services are becoming an essential infrastructure in the AI era. The ability to utilize resources only when needed without the burden of fixed costs provides companies with excellent cost efficiency and plays an important role in overall IT investment and economic revitalization. Focusing on SEO key words such as economics, investment, market growth, cost efficiency, and competitiveness, subscription-based GPU services are expected to play a crucial role in the AI adoption and infrastructure expansion of more SMEs and startups in the future.

AI Infrastructure Investment Strategies for the Future

The GPUaaS market is likely to lead to even more intense competition with technological advancements. By securing the latest GPUs, investing in data center infrastructure, and forming strategic alliances with global companies, Korean companies will be able to maximize the growth momentum of AI technology and cost reduction effects. The various promotions and innovative service strategies presented by each company are expected to lead the economic ripple effects of the AI era and positively impact the entire market.

In summary, the introduction of GPUaaS by major domestic companies, including Samsung SDS, presents a new paradigm for AI infrastructure services and is expected to significantly contribute to high cost savings, economic growth, investment efficiency, and securing competitiveness.

*Source URL:
https://zdnet.co.kr/view/?no=20250307162923


## GPUaaS Market: Investment and Cost-Efficiency Innovation Led by Korean Companies such as Samsung SDS What is GPUaaS? GPUaaS (GPU-as-a-Service), which has recently gained attention with the advancement of AI technology, is a service that allows companies to rent high-performance graphics processing units (GPUs) without purchasing them outright. This service significantly reduces the burden of…

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