AI-Based Video Upscaling Technology
Google has used artificial intelligence to transform the 1939 black-and-white film 'The Wizard of Oz' into ultra-high definition. The original celluloid film was converted into a quality suitable for large screens using the video model 'Veo,' the image model 'Imagen,' and 'Gemini.' In particular, the AI 'outpainting' technology was used to naturally supplement scenes that were not present in the original video, maximizing detailed depictions.
Collaboration Project with Sphere
This AI project was first showcased at the immersive mega-screen 'Sphere' in Las Vegas, USA. This space, with a capacity of 17,600 seats, is equipped with a 16K LED screen, making it a major challenge to vividly reproduce even the smallest pixels. Even a single part of the Scarecrow's nose is expressed in units of 10 pixels, further enhancing the charm of the movie with high-resolution video.
Key Success Factors and Economic Impact of the Project
Google collaborated with the original Warner Bros. to secure extensive supplementary materials such as shooting scripts, production illustrations, photos, and set plans, fine-tuning the AI models. Various experts participated in this process, deeply analyzing and reflecting the details of the movie, such as action, expressions, and acting.
This technological innovation is expected to have a significant impact not only on film production but also on the overall economy. As innovative AI technology is linked to various fields such as economic growth, investment, market analysis, the global economy, and financial innovation, it is showing new investment opportunities and the possibility of market expansion.
Expansion of AI Technology in the Media Industry and Future Prospects
This project is more than just a movie remaster; it has become an example of reinterpreting existing content with the latest technology. It shows that a new paradigm of content creation is opening up as Hollywood's long tradition and technology companies like Google join forces.
This challenge will serve as an opportunity to revitalize investment and research and development in related technologies, as well as in the media and entertainment industries. As the role of AI expands in film production and media, the importance of continuous financial innovation and market analysis is expected to become even more prominent along with economic growth in the future.
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