● **”Stocks: Financial Freedom?”**
Why ‘Stocks’ Over ‘Real Estate’ Now? Essential Strategies for Korean Investors
If you read from beginning to end, you can clearly understand at once:
- Why Korean investors should now increase their stock holdings instead of real estate,
- The core principles and practical strategies of stock investing,
- Why financial education and education for children are important for future competitiveness in Korea,
- Future changes in the Korean economic system and personal asset management directions.
1. Changes in the Korean Investment Ecosystem: Why ‘Stocks’ Over ‘Real Estate’?
-Traditionally, most Koreans' assets were concentrated in real estate.
-Real estate "doesn't work." Individuals benefited from a structure where asset values remained the same or increased without any action, which was essentially due to the special circumstances of population growth and urbanization.
-Now, population decline + regional extinction → loss of momentum for real estate rise. Debt remains, and asset values are gradually decreasing, which is a risk.
-On the other hand, stocks have a structure where you can invest in 'productive assets' that actually strive to make money. There is a constant corporate growth and inflation defense effect through dividends, etc.
-Domestic investors still have very little stock holdings. An 80% bias towards real estate is a very vulnerable asset portfolio.
-Stocks have short-term volatility (price fluctuations), but have a high potential for long-term upward trends. The company itself continues to create value.
2. How to Start Stock Investing? Concepts and Practices
First Step – Start Right Away
-Experience is key to investing, and “when to start” is the most important.
-Open an account first (starting with tax-advantaged accounts like pension savings funds).
-Action plan: 10% of your salary must be invested → Consumption comes after!
-Invest steadily with spare funds and don’t be swayed by market fluctuations.
Don’t Worry About Selecting Investment Targets
-For beginners, don’t try to pick individual companies, but start with index ETFs (S&P500, KOSPI200, etc.).
-The ratio of US/Korea is up to each person’s choice. If you think too hard, you won’t be able to start.
-Once you gain practical experience, you will naturally learn industry analysis and corporate valuation methods.
-The key is for families to experience together and share economic stories often.
3. Financial Education and Paradigm Innovation – The Real Future Exists Only When Parents and Children Both Change
-Korea still invests 30 trillion won annually in score/memorization education and private education (“A national-level revolution is possible if this budget is invested properly”).
-Future talents are not people who memorize answers, but ‘people who ask questions and define problems’.
-The source of Jewish wealth is financial education and family community-style meals (especially economic and current affairs discussions in the evening).
-We also need to talk about money, stocks, and the economy with our children often, and make English and basic finance a part of our lives.
4. Structural Transition of the Korean Economy and Global Competitiveness Points
-Korea is moving from manufacturing-labor intensive → capital intensive (paper, steel, etc.) → knowledge industry → entertainment, and now to finance.
-National strategies are needed, such as strengthening the financial system, discovering innovative companies, and resolving the real estate-focused structure.
-The United States also evolved step by step from manufacturing to finance, knowledge, and big tech. Japan has not been able to change and only ‘zombie companies’ remain.
-Individuals, as well as the country, must strengthen ‘working assets’, ‘financial system innovation’, and ‘financial mindset’ to survive.
< Summary >
– Real estate has limited growth as the special circumstances of population and urbanization end.
– Stocks are a productive asset and a way to directly enjoy the fruits of economic growth.
– Start with easy investments like ETFs. Opening an account is the first step.
– Family economic conversations and financial education are essential, and excessive investment in private education is a national waste.
– The future of the Korean economy depends on financial mindset, innovative companies, and asset diversification.
[Related Articles…]
- 2024 Stock Market Outlook and Recommended Investment Strategies
- Korean Financial Structure Transformation, It Will Be Too Late If You Don’t Prepare Now
*YouTube Source: [경제 읽어주는 남자(김광석TV)]
– ‘움직이는 돈’을 굴려야 한다. 주식으로 금융 자유 달성하는 방법 | 경읽남과 토론합시다 | 존리 대표 2편

● **”Design Perspectives, Multiply Income.”**
The Basics of Marketing: How to Reverse Perspectives: A Man’s Strategy for Receiving 20 Paychecks & The Core of Success
Key Topics Covered in This Article
– What’s needed to make marketing not predictable
– Techniques to reverse perspectives from real-world marketing success stories, such as KakaoTalk
– What is perspective design, and why is it important?
– The reality of developing a new revenue structure of “Receiving 20, 33 paychecks”
– Specific communication methods, such as KakaoTalk Plus Friend and Coca-Cola Santa Claus examples
– RUF formula for relevance, usefulness, and inducing human behavior
– Value-to-Value (V2V) marketing that adds ‘Value to Value’
– Practical tips for breaking the obvious, thinking like a rich person, and expanding perspectives
– Building relationships and reinterpreting reactions and human relationships
– The seed of language and thought, methodology to create your own Santa Claus
Starting with Reversing Perspectives: How Can Marketing Be Different?
Marketing basic formula must escape predictability
Things people can predict, the obvious, things that are unconsciously overlooked X
Changing perspective makes the same products and services look completely different
KakaoTalk’s success with the perspective of “free text messages,” and Coca-Cola’s secret to selling even in winter are all perspective shifts.
Even though messenger and text are both the same technology, usability explodes when the emotion of ‘thank you’ is attached
Analysis of Success Cases: Applying Practical Perspective Design
– KakaoTalk Plus Friend Launch: Shifted information delivery to be perceived as ‘information I chose’ rather than ‘advertising’
– Coca-Cola Santa Claus Ad: Challenged the market common sense that ‘it doesn’t sell in winter.’ Santa = Coca-Cola brand color, making it the representative image of winter
– Baedal Minjok Naming: Combination of wordplay + cultural code on ‘delivery’
– Difference Between Choice and Coercion: Maximizing loyalty/conversion rates when advertising is not forcibly pushed, but feels like information I chose
– RUF Theory Application:
– R = Relevance
– U = Usefulness
– F = Fun
When this formula is maximized, both content and advertising induce immersion
Methods of Conception in Life That Change Perspectives
– ‘Receiving 20, 33 Paychecks’ Revenue Structure: Redefine the KPIs of work and occupation itself. Focus on ‘impact and change’ rather than ‘how many were done’ as the central KPI
– Value to Value (V2V) Marketing: Maximize by exchanging what I have with the value you have. Simple advertising → Collaboration that increases each other’s value
– Experimentation of My Choice’s Scalability: Creativity starts with ‘twisting the essence’. Questioning the essence of the work itself, not just obvious expansion
– Planting Seeds of Thought: Thoughts emerge when planted, connect to the essence with language design (habits of speech, words you want to hear regularly)
– Maintaining and Expanding Relationships with People: Reaction = Relationship. Expanding the network by reacting to even small messages and business cards
Practical Life Tips: Thinking Like a Rich Person, How to Break the Obvious
– ‘An era where water is more expensive than gasoline’, which was unimaginable in the past. Redefining the ‘obvious’ of the market and acting one step ahead
– Practice applying sentences from best-selling books that reflect the times, reinterpreting perspectives every day
– Words You Want to Hear = Marketing Points: Designing the identity of service/product from the usual tone of actual users
– When creativity drops, rearrange with ‘forced rest time (comma)’
– Make new relationships and gatherings a habit by overcoming discomfort
Keyword Focus Summary – SEO
– Marketing Strategy: Changing Customer Perspective
– Perspective Design: Core of Differentiation and Innovation
– Value Marketing (V2V): Exchange of Each Other’s Values
– Relationship Network: Power is Reaction
– Content Innovation: Applying RUF (Relevance-Usefulness-Fun)
Closing Remarks: ‘The Habit of Designing Perspectives’ is Needed
The more accustomed to the obvious, the more predictable things are repeated, the more destructive marketing disappears
Like KakaoTalk, Coca-Cola, and Baedal Minjok, reversing the perspective turns the ordinary into innovation
Habit of capturing a word you want to hear regularly, the language customers actually use, and getting hints from within it
Habits that save everything from analyzing my value, capabilities, and strengths to expanding networks and creative ideas
The starting point of all success is removing familiarity and filling the essence of the problem with people, relationships, and RUF-filled experimentation
Marketing success starts with a shift in perspective.
Customer relevance, usefulness, and fun must be analyzed with RUF,
The structure of discovering and exchanging (V2V) the ‘value’ I have is the core of the strategy.
The power of relationship networks comes from ‘reaction,’
Habits of life that break away from the ordinary and obvious are the starting point of wealth.
[Related Articles…]
- Marketing Success Strategies, Creating a Brand with Perspective Reversal in 2024
- V2V Marketing to Maximize Customer Value, A Complete Guide to Practical Application
*YouTube Source: [와이스트릿 – 지식과 자산의 복리효과]
– “월급 33번 받아요” 누적 50만부 베스트셀러 신화, 관점을 디자인하라 / 박용후 관점 디자이너 (풀버전)

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