Google AI: Digital Rent Era

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Google I/O 2024: Generative AI Innovation, Destroying Video Quality, Arrival of the Digital Rent Era

Here are the key points we'll cover in this article:

Google's generative AI service innovation, surpassing existing artificial intelligence
Upgrades to video and audio quality that are indistinguishable from reality
BO3 performance that overwhelms other companies' models in global benchmarks
Huge economic and content impact on creators and the video industry
Entry into the 'digital rent era' with AI-level monthly subscriptions of ₩360,000
Economic changes predicted by the emergence of hyper-personalized agents

In this article, we will neatly organize the generative AI industry trends, the latest global economic landscape changes, and the economic and labor impacts of digital innovation that you will experience in the future. Let's analyze Google's new technologies one by one below.

1. Summary of New Technologies from Google I/O 2024: BO3, Flow, Agent

BO3 (Video Generation AI)
- The ultimate video generation AI has arrived.
- It's not just high-definition; it perfectly reproduces the 'laws of physics' and the irregularity of fluids in reality.
- The quality is indistinguishable from reality, including waves, splashing sounds, and wind sounds.
- It can naturally insert music, special effects, and voices that perfectly match the video.
- In actual benchmarks, it beat OpenAI's 'Sora' with an 81% win rate and was 66% superior to the existing BO2.
- This is expected to lead to productivity and quality innovation in the video production and media industries.
Flow (Video Editing/Creator Tool)
- Innovation in prompt-based photo/image generation and video element composition.
- Beyond video editing, it can synthesize film-quality scenes with just prompts. In fact, cut editing and sequence transitions are all automated.
- The emergence of Flow can revolutionize the creator, marketing video, and advertising industries.
- It predicts a sharp drop in the barriers to creation and an era of unlimited imagination economy.
Hyper-Personalized Agent Function
- Analyzes all data, including YouTube viewing history, Gmail, and phone usage patterns.
- Provides a custom AI agent just for you. Completely changes the way you approach daily life, work, and information acquisition.
- Expect growth in productivity, personalized service economy, and data-driven customized marketing.

2. Google’s AI Subscription Products and the Opening of the ‘Digital Rent Era’

AI Subscription Model
- Google AI Ultra Plan offered at ₩360,000 per month (₩180,000 for the first 3 months).
- Includes immediate access to BO3, 2.5% DeepSync, and Flow.
- Although expensive enough to be called 'digital rent,' it is expected to bring enormous changes to the market in terms of productivity and content capabilities.
Controversy over Launch Countries and Differential Policies
- Free for 1 year for students in the US, Brazil, India, Japan, and the UK (excluding Korea).
- Not yet available in Korea; attempts to access via VPN are necessary.
- May deepen the global digital divide and the imbalance of 'data/content competitiveness.'

3. BO3 and Analysis of the Global Video AI Market Competition

Benchmark Results and Competitiveness
- Secured an evaluation that BO3's video quality is overwhelmingly superior in a 1:1 battle with Sora.
- Based on actual consumers (users), 81% chose BO3 when asked which one looked more like a movie.
- The video productivity revolution is expected to lead to economic shifts in the generative AI market dominance.
YouTube-Chrome-Android Synergy
- Global video consumer data; Google's overwhelming infrastructure allows for the fastest advancement of video-AI.
- Strengthening its position as the leading player in generative AI technology and the data economy.

4. Industry/Content Market Impact and Reinterpretation of Economic Significance

Changes in the Video and Media Content Industry Structure
- Competition to see who can more easily and quickly produce 'finished' videos with a single prompt.
- Individual creators–traditional media–advertising agencies may all face legacy collapse.
Full-Scale AI Subscription Economy
- Activation of the high-priced AI tool market, increasing the productivity gap and cost burden between small/individual creators.
- In the long term, AI 'subscriptions' may be incorporated as essential consumer goods. The economic impact is significant.
Hyper-Personalized Custom Secretaries and Changes in the Labor Market
- An era where AI agents comprehensively assist a single content creator.
- Completely transforms the way videos, data, and information are consumed/produced, reorganizing work efficiency and labor market structure.

5. Future Prospects and Challenges

Concerns about Widening Digital Education/Content Gap
- Accessibility disparities in AI are inevitable between developed and developing countries, and even within developed countries.
- The productivity gap is likely to widen due to data, cost, and subscription barriers.
New Paradigm of Knowledge Consumption Patterns and Economic Activities
- The industrial landscape is rapidly changing, centered around the keywords 'Generative AI,' 'Video Generation,' 'Subscription Economy,' 'Big Data,' and 'Productivity Revolution.'

< Summary >
Google I/O 2024 unveiled innovative services such as video generation AI (BO3) and hyper-personalized agents. The video and audio quality, which is almost indistinguishable from reality, is expected to cause a seismic shift in the video industry ecosystem. Concerns about the AI subscription economy of ₩360,000 per month and the widening gap in global services and education. It can be seen as the beginning of an era of creation, productivity, and service innovation in the economy and labor market.

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