Perplexity, a New Dash in the Korean AI Market!

Perplexity’s Remarkable Growth

In the past year, the number of monthly active users (MAU) in Korea has surged from 30,000 to 1.51 million, a 50-fold increase. This explosive growth is mainly due to the real-time web search-based information provision function and clear source notation provided by Perplexity. It is a noticeable differentiation from traditional large language models in the AI market. This growth story is being evaluated as an important development that will have a positive impact on the overall economy and industry.

Samsung and SKT, Strategic Cooperation and Investment Expansion

It is also worth noting that Samsung Electronics and SK Telecom, Korea’s leading ICT companies, are actively courting Perplexity. There is speculation that the Perplexity AI assistant will be installed in the Galaxy S26, which is scheduled to be released early next year, and discussions are underway to incorporate Perplexity technology into Samsung’s web browser and Bixby. Meanwhile, SK Telecom has already invested $10 million last year, providing the paid model ‘Perplexity Pro’ free to SKT users for one year, and is enhancing market competitiveness through various strategic collaborations.

Differentiated Functions and Enhanced Reliability

Unlike existing AI systems, Perplexity provides the latest information through real-time web searches in addition to data learning, and enhances reliability by specifying the source for all answers. This will allow users to obtain more accurate information, which is expected to be of great help in financial and investment-related decision-making. This technology will be a powerful weapon to lead innovation in the domestic IT, industry, and overall economy.

Future Prospects and Investment Opportunities

As the generative AI market is growing rapidly worldwide, Perplexity is attracting attention from investors, with a corporate value of $14 billion in its recent funding round. By joining hands with large companies such as Samsung and SKT to expand its ecosystem, Perplexity is expected to provide investment and growth opportunities in more active economic and financial activities in the future. This case is expected to have a positive impact not only on technological innovation but also on the domestic economy, industry, and investment market, and will provide useful insights to those who are watching the latest trends in AI.

*Source URL:
https://mbiz.heraldcorp.com/article/10506607