Generative AI and a New Shopping Experience
The shopping feature recently introduced in ChatGPT by OpenAI is attracting significant attention. What stands out is that it allows users to obtain necessary product information naturally, as if in a conversation, going beyond simple searches or price comparisons. For instance, if a flat-footed runner asks what kind of running shoes to choose, the AI will specifically suggest products that consider arch support. This generative AI technology reflects users' preferences and situations in the shopping process, providing customized recommendations and differentiating itself from traditional search methods.
Differentiation from Existing Search Engines
In the economic and e-commerce sectors, existing search engines such as Naver and Google have been mainstream, but ChatGPT provides in-depth answers to questions through a conversational interface, along with product recommendation rankings. When users ask questions like "What are the trendiest sneakers these days?" or "Influencer-recommended restaurants," it doesn't just show a list of products, but summarizes various information such as reviews and ratings. This AI, which understands the context of the conversation, blurs the boundaries between search and shopping by providing users with more personalized information.
Providing Real-Time Information and Purchase Links
ChatGPT's shopping feature shows specific information such as product images, prices, and star ratings in real time through the activation of the 'Search' function. When a user selects a product they like, a 'Buy' button is displayed, further enhancing the convenience of online shopping. This can be seen as one of the best SEO keywords related to economics, e-commerce, and shopping, and is expected to bring significant changes to users' purchasing experiences.
Gathering Shopping Information and Consumer Choice
As more consumers use ChatGPT to obtain shopping information, it has become possible to gather more systematic information through conversational questions, moving away from simple product searches. For example, AI considers and summarizes various factors in response to questions such as "Recommend products that consider my desired functions and design," allowing consumers to make more rational purchasing decisions. However, some industries have pointed out that important judgment criteria such as the number of product reviews, brand reliability, and coupon and point benefits are not sufficiently reflected, which needs to be improved in the future.
Foretelling Changes in the Economic and E-Commerce Market
These changes are expected to bring new consumption patterns to the overall economy. The personalized information and instant purchase connection provided by generative AI significantly shortens the user's purchase decision-making process, unlike traditional search methods. In addition to the e-commerce market, the role of AI is expected to become more important in various fields such as advertising and marketing. It is time to pay attention to the trend in which the market is being reorganized around key keywords such as "economy," "e-commerce," "shopping," "generative AI," and "search."
In this way, ChatGPT's shopping feature is bringing a new wave to the economic and e-commerce landscape through user-customized information provision and real-time purchase connection. It will be exciting to see what innovations these AI-based shopping services will bring in the future.
*Source URL:
https://www.hani.co.kr/arti/economy/economy_general/1198290.html#cb
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