● **”Big Tech Dominates, Media Giants Absent”**

Major Transformation in Search and Business Brought by Google AI Mode Conversion

1. Google AI Mode Introduction and Search Innovation

As Google switches to AI mode, the existing link-centered search method is rapidly changing.
Previously, page views and link clicks were key KPIs, but now a new indicator called AI visibility is becoming important.
In other words, as AI summarizes and presents information, the operating principle of the entire search market is being reset.
In this process, when Google AI mode is selected, the results of Google search appear in the form of chat or prose.

2. Economic Impact on Business and Advertising Models

Google's decision, considering its 90% share of the global search market, can significantly impact existing advertising revenue models.
Page views are no longer KPIs, and corporate advertising strategies and conversion rate measurement methods change depending on AI visibility.
In addition, alphabet and other large companies may face an imbalance crisis due to the difference in the speed of transition from traditional search advertising to AI search advertising.
At the same time, the media and content providers must prepare for the shock of reduced visitor numbers.

3. AI Technology Development and World Model Innovation

At the Google IO event, a service direction combining AI overviews with language models and world models was presented.
The latest multimodal and physical AI technologies are introduced, and video, voice, and image processing capabilities are further enhanced.
It is noteworthy that AI services are moving beyond world foundation models and multimodality to understand physical laws.
This shows how crucial Google AI's technological development plays in the global economic outlook and AI business competition.

4. Future Outlook and Response Strategy

With the collapse of the traditional link-based World Wide Web, changes in the global market order are inevitable along with search innovation.
Search advertising, media companies, and marketing agencies must all revise their strategies to align with the new KPI of AI visibility.
Recently, competitors such as Naver are also expanding AI overviews and developing advertising products, and the competitive structure in the market is expected to be reorganized.
Companies should focus on supplying content that AI considers important by strengthening their expertise and authority.

< Summary >

As Google switches to AI mode, traditional search methods and advertising models disappear.
A new KPI measured by AI visibility instead of page views is emerging.
At the same time, state-of-the-art AI technology that combines language models and world models is being deployed, and major changes are expected in the global economic outlook, AI business, and search innovation market.
Companies, media, and marketers need to revise their strategies in line with technological development trends.

[Related Posts…]
Google AI Mode, The Future of Search
AI Visibility and the Future of Content

*YouTube Source: [티타임즈TV]

– “대기업 검색출처 10위에 대형언론사는 하나도 없었다” (강정수 박사)

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