Profitable Passion Projects

Making Money Doing What You Love: A Framework for Success

How many of us can truly say that what we do is something we genuinely love? Perhaps the ratio is extremely small. But what if doing what you love could also be directly linked to income? In this article, I’d like to explore the systematic approach that makes this possible, the ‘Denco Framework,’ and some relevant success stories.

1. Doing what you love isn’t about comfort

(1) Misconception: Is doing what you love about comfort?

Doing what you love can sometimes lead to the misconception that “if it’s easy, it must be enjoyable.” However, as Tim Cook (Apple CEO) says, doing what you love isn’t always fun, nor is it always comfortable. Some things, even in difficult processes, can feel like a “perfect fit,” as natural as clothing that suits you.

(2) The essence of doing what you love

Doing what you love is about engaging in activities that harmonize with your talent, interests, and lifestyle. The work itself resonates with your being, allowing you to naturally immerse yourself or consistently continue the activity.

2. Commercializing what you love

(1) Three critical criteria

According to Jim Edwards, anything can be a product, as long as it satisfies at least one of the following three criteria:

Saves time.
Saves money.
Reduces effort.

(2) Commercializing knowledge

For example, if I share the experience and knowledge I have gained in a specific field over years with someone else, they can save time and effort. To commercialize this:

Clearly define the problem.
Systematically organize the solution.
Structure it into a system.

(3) Start quickly and reflect on feedback

There is no such thing as a perfect product. As Paul Graham says, “launching a version 1.0 as quickly as possible and improving by receiving user feedback” is crucial. What’s important here is to ‘start,’ even if it’s in an embarrassingly simple state.

3. Scalability through systems

(1) Start simply and small

It’s good to start by building things within one-time executions, like an eBook, a simple coaching program, or a small workshop. A coaching program can also start with a small number of participants at a low price.

(2) Improve based on feedback

Gradually develop your system based on feedback from your small customer base. This way, the system you develop can be expanded into various forms, such as lectures, coaching, or software.

(3) Denco’s example: Writing → Software

Denco started generating revenue with his writing system lecture. Later, he expanded to a software that made his writing system easier for people to use. Through this, he started with the commercialization of simple knowledge and methodology and created a high value-added case.

4. Finding demand for what you love

(1) There are customers for the skills you have

Noah Kagan said that no product can succeed if there is no demand. But fortunately, thanks to platforms like Google and Meta today, we live in an era where we can more easily find customers with specific interests.

(2) The era of one-person companies

OpenAI founder Sam Altman predicted that in the future, there would be “one-person companies” with a corporate value of over a trillion dollars. Now, there are enough tools and services that one person can connect with the world based on their passion.

5. Tips for taking the first step

Specify what you love.
- Deeply reflect on what activities you love and make a list of them.
Start small and execute quickly.
- Don’t strive for perfection, move quickly to execution.
Define your target and build a feedback system.

Identify the people (target customers) who would likely be interested in your content or products, and continuously collect their feedback.

Design for stable scalability.
- Start with small products or services and draw a roadmap to expand to lectures, software, etc.

Conclusion

Doing what you love means more than just emotional enjoyment. It means nurturing your own growth and creating valuable results through it. If you have any elements in your current work that you can be more passionate and absorbed in, try your first challenge of systematizing and commercializing them!

– Crafted by Billy Yang

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*Source : [애드 ED] 좋아하는 일을 하세요. 어떤 일을 하든 돈은 벌립니다.

[Korean Summary]

[애드 ED]
“좋아하는 일을 하세요. 어떤 일을 하든 돈은 벌립니다.“

### 좋아하는 일로 돈을 번다: 성공의 프레임워크

지금 우리가 하고 있는 일이 진정으로 좋아하는 일이라고 말할 수 있는 사람은 얼마나 될까요? 어쩌면 그 비율은 극히 적을지도 모르겠어요. 하지만 좋아하는 일을 하면서도 그것이 곧 수익으로 연결된다면 어떨까요? 이번 글에서는 이를 가능하게 만드는 체계적 접근법, '덴코 프레임워크'와 관련 성공 사례들을 하나씩 살펴보려고 합니다.

1. 좋아하는 일은 편안한 일이 아니다

(1) 잘못된 오해: 편안한 일이 좋아하는 일?

좋아하는 일을 한다는 이야기는 가끔 "쉬운 일만 하면 즐거울 것"이라는 오해로 이어질 수 있어요. 하지만 팀쿡(애플 CEO)이 말하듯, 좋아하는 일은 반드시 매일 즐거운 것도 아니고, 편안하기만 한 것도 아니에요. 힘든 과정 속에서도 어떤 일들은 "내 몸에 딱 맞는 옷"처럼 자연스러운 감을 줄 수 있죠.