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Breaking News: Tesla China Initiates New Promotions to Boost Q1 2025 Sales

Tesla China is wasting no time in preparing for Q1 2025, launching new promotions for its popular Model Y and Model 3 vehicles. The company announced these updates on December 24, 2024, via its Weibo account, offering a generous final payment discount and a zero-interest financing plan to Chinese customers.

Key Highlights of the Discount Program

• Tesla has introduced a final payment discount of RMB 10,000 for existing Model Y inventory.
• Effective from 8:00 AM, December 24, 2024, this program will cover the Model Y Rear Wheel Drive (RWD) and Long Range All-Wheel Drive (AWD) versions.
• Promotions apply to showroom and inventory units but exclude customized vehicles, test drive units, and second-hand cars.

Financing Deal Extension

• The zero-interest, 5-year financing plan has been extended until January 31, 2025.
• Available models: Model Y RWD, Model Y Long Range AWD, Model 3 RWD, and Model 3 Long Range AWD.
• Customers are required to make a minimum down payment of RMB 79,900 to qualify.

Historical Context and Strategy Insights

• This new promotion expands on Tesla’s similar offer from November, aimed to clear inventory by December 31, 2024.
• With reports suggesting Tesla is set to begin production of an updated Model Y at its Shanghai factory in January 2025, these initiatives appear to be part of a strategy to free up inventory ahead of the model refresh.

< Summary >

• Header: Tesla China’s Promotions Begin for Q1 2025.
• Details: Discounts (RMB 10,000), zero-interest financing extended through January 31, 2025, and applicable models include Model Y and Model 3.
• Key Context: Clearing vehicle inventory before the next-gen Model Y launches in January 2025.

< 핵심내용 요약 >

• 헤더: 테슬라 차이나, 2025년 1분기 판매 촉진 프로모션 돌입.
• 세부사항:
  • 모델 Y 차량 대상 최종 납입금 1만 위안 할인.
  • 5년 무이자 할부는 2025년 1월 31일까지 연장, 적용 모델: 모델 Y RWD/Long Range AWD 및 모델 3 RWD/Long Range AWD.
  • 최소 초기 납입금: 7만 9900 위안.
  • 프로모션은 2024년 12월 24일 오전 8시부터 시행되며 재고량 및 쇼룸 차량에 한정.
• 주요 맥락:
  • 2024년 11월 유사한 프로모션에 이어, 이번 조치로 12월 말까지 재고 정리를 가속화.
  • 2025년 1월 상하이 공장에서 새로운 모델 Y 생산 예정으로, 업데이트 전 재고를 소진하는 전략.

• Crafted by Billy Yang
• [관련글 at nextgeninsight.net/]
  • Tesla's Updated Model Y Readied
  • China-Specific EV Trends in 2025