### Samsung Galaxy S25: Ushering in the True Era of AI Phones

Samsung Electronics has officially declared the “AI phone era” with the unveiling of the Galaxy S25 series. Here’s a breakdown of the key features and strategies highlighted in this announcement.

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1. A New Leap in Mobile AI

The Galaxy S25 is presented not just as a smartphone, but as a product leading a paradigm shift in mobile AI experiences.

Key Features

• Google Gemini Integration: Offers an intuitive and natural AI experience, akin to conversing with a person.
• AI Agent and Multimodal Functionality: Analyzes user preferences, offers suitable services, and supports various access methods.

Samsung’s Vision

• Sales Target: To achieve sales figures surpassing those of the predecessor (S24) with the S25 series.
• AI Service Support on Over 200 Million Devices: Aiming for the popularization of AI phones.

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2. Enhanced Accessibility Through Price Freeze

Samsung Electronics has announced that the price of the Galaxy S25 will remain the same as its predecessor, the S24. This is a strategic move to expand the adoption of AI technology in the domestic market, despite recent currency fluctuations and chip price hikes.

Key Points

• Background of Price Freeze: A decision to allow more users to experience AI technology in South Korea, a powerhouse in IT.
• Subscription Service:
  • Introduction of ‘New Galaxy AI Club’ with 12-month/24-month subscription options.
  • Monthly subscription starting from ₩5,900, an affordable price considering consumer accessibility.

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3. Addition of ‘Galaxy S25 Edge’ Ultra-Slim Phone Lineup

Samsung has unveiled a new ultra-slim smartphone, the ‘Galaxy S25 Edge,’ in addition to the existing base, plus, and ultra models.

Features

• Trendy Ultra-Slim Design: Significantly reduced weight and thickness, enhancing user convenience.
• Dual Camera: Emphasizing practical performance over the number of cameras.
• Naming Philosophy: Symbolizing innovative technology, continuing the legacy of the ‘Galaxy Note Edge.’

Release Schedule

• Scheduled for release within the first half of 2025.

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4. Multi-Sourcing and Samsung Semiconductor Collaboration

Initial supplies will be partially sourced from Micron, leading to discussions regarding supply chain management and internal collaboration structures.

Key Points

• Multi-Sourcing Strategy: Ensuring stability through various suppliers.
• Dominant Role of Samsung Memory: Emphasizing the collaborative system, stating that “Samsung memory is still the biggest supplier.”

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5. The New Smartphone Era Driven by AI Phones

Samsung stressed that the smartphone market is shifting from an ‘app-based, touch-centric’ model to an ‘AI agent-centric, multi-modal communication’ approach.

Features of the AI Phone Era

• Providing smarter and more convenient user experiences.
• Aiming to lead the global smartphone market by achieving widespread adoption.

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Conclusion

The Galaxy S25 series demonstrates Samsung’s strategic intent to establish AI technology as a core element of the smartphone user experience, rather than just focusing on spec upgrades. Through these efforts, Samsung has clearly stated its goal of leading the popularization of AI phones.

With the S25’s price freeze, subscription services, and new design lineup, these customer-centric changes are highly anticipated by both consumers and the market.

Related Keywords: Galaxy S25, AI Smartphone, Samsung Electronics, Subscription Service, Ultra-Slim Phone, Galaxy Edge.

*Source URL:
https://zdnet.co.kr/view/?no=20250123103052