Blog Post:

Tesla recently clarified that no payments were made to Kim Kardashian for her recent posts featuring the company’s Optimus robot and Cybercab Robotaxi. Kardashian, known for charging over $2 million per promotional post, shared content of herself with Tesla’s products on her social media accounts, including Instagram, which boasts more than 359 million followers.

This news follows speculation earlier this month regarding Kardashian’s connection with Tesla, sparked by her posts showcasing the robot and robotaxi. Her publicist confirmed to The New York Times that Kardashian was not compensated for these posts, which aligns with Tesla's policy of minimal advertising spend. Instead, it appears Kardashian received exclusive access to test these sought-after products.

Notably, Kardashian has been associated with Tesla before. She was one of the first to own the Tesla Cybertruck last year and shared several custom photos of the vehicle.

In essence, her privilege to access Tesla products seems to stem more from her influential status than any financial agreement. Lucky her!

< Summary >

• Header: Tesla clarified that Kim Kardashian was not paid for promoting Optimus robot or Cybercab.
• Details: Kardashian, a social media influencer with over 359 million followers on Instagram, shared images of Tesla’s products. This sparked speculation about her relationship with Tesla. Last year, she also showcased the Cybertruck.
• Key Message: According to Kardashian’s publicist, she was granted access to Tesla’s products without payment, consistent with Tesla's policy of avoiding high-cost advertising. Her posts reflect her privilege as an influential celebrity rather than a formal promotional deal.

< 핵심내용 요약 >

• 헤더: 테슬라, 김 카다시안이 옵티머스 로봇·사이버캡 광고를 위해 돈을 받지 않았다고 밝혀.
• 세부정보: 인스타그램 팔로워 3.59억명을 보유한 카다시안은 테슬라의 제품 사진을 공유하며 테슬라와의 관계 추측을 촉발. 작년에도 사이버트럭 사진을 게시함.
• 핵심 메시지: 카다시안의 대변인에 따르면, 그녀는 테슬라의 제품을 테스트할 특권을 받았을 뿐 보상을 받지는 않았음. 이는 막대한 광고비를 지양하는 테슬라의 정책과 부합. 그녀의 게시물은 공식적인 광고 계약보다는 유명인으로서의 특혜를 반영한다고 결론지어짐.