Samsung’s Do-or-Die Gamble

## Samsung Executive Seminar: A “Live or Die” Resolve and Future Strategies to Overcome Crisis

Key Takeaways from the Samsung Executive Seminar

Recently, Samsung Electronics Chairman Lee Jae-yong conveyed a message at an executive seminar stating, "If we fail to restore Samsung's inherent strength, our very survival is threatened." The Chairman particularly emphasized a resolute determination to overcome the crisis through the phrase "Live or Die." This seminar, attended by approximately 2,000 executives below the rank of Vice President, provided a platform for leaders from each department to reflect on their roles and responsibilities and prepare for the future.

"Live or Die" Attitude and Crisis Management Strategies

Chairman Lee directly stated that the company is facing a "do or die situation," indicating the severity of the crisis. This statement goes beyond a mere warning, suggesting that genuine reflection and innovation are needed from the management level. Among the executives, active discussions have emerged about the need for long-term investments for the future, rather than immediate profits, which is expected to lead to the strengthening of leadership across the company.

Emphasis on the Importance of Investment and Technological Innovation

Samsung has historically upheld the tradition of "technology first, proactive investment." This seminar also reiterated the emphasis on "technology first, technology second," aiming to secure a leading position in future industries through innovation in the global competition. Despite the decline in market share in major products such as semiconductors and smartphones, the fact that R&D and facility investments are at record highs suggests a long-term investment direction. These moves are likely to act as a positive signal for the overall economic and financial markets, warranting the attention of investors and industry stakeholders.

Future Growth Engines and New Business Development Strategies

To overcome the crisis, Samsung has established a management diagnosis office and is actively seeking future growth engines along with diagnostics in the semiconductor design sector. The upgrading of the New Business Task Force in the Device eXperience (DX) division and the pursuit of various strategies, including large-scale mergers and acquisitions (M&A), are impressive. These efforts are deeply connected to domestic and international industrial, IT, and financial markets, and are interpreted as a fundamental strategy for the company to pursue sustainable growth.

Leadership Strengthening and Future Prospects

This seminar went beyond simply overcoming the crisis, demonstrating Samsung's commitment to reorganizing its leadership and adapting to the future economic environment with a long-term perspective. Among employees, there was a reaffirmation of the identity of "Samsung-ness" through internal education and discussions, focusing on overcoming challenges in the global economy, finance, and industry. These moves provide important implications not only for investors but also for all stakeholders pursuing technological innovation and strengthening industrial competitiveness.

The changes and crisis management strategies of Samsung, with key keywords such as economy, finance, industry, investment, and technology naturally embedded, are worth noting for the changes they will bring to the global market environment. It is advisable to keep an eye on related news and check for continuously updated information.

*Source URL:
https://www.hankyung.com/article/2025031775277


## Samsung Executive Seminar: A “Live or Die” Resolve and Future Strategies to Overcome Crisis Key Takeaways from the Samsung Executive Seminar Recently, Samsung Electronics Chairman Lee Jae-yong conveyed a message at an executive seminar stating, "If we fail to restore Samsung's inherent strength, our very survival is threatened." The Chairman particularly emphasized a resolute…

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